YouTube has introduced a brand-new feature called Hype, and it’s being tested first in India. This new tool is designed to support small and upcoming creators who are just starting out on the platform.
YouTube Launches Hype Feature in India
In this post, we’ll explain what the YouTube Hype feature in India is, how it works, who can use it, and why it matters.
What is the YouTube Hype Feature?
The YouTube Hype feature allows viewers to show their support during a creator’s live stream. It’s a free and easy way to send encouragement, especially to creators who are still growing.
YouTube Hype Feature
When a viewer taps the Hype button during a live stream on the YouTube mobile app, it sends a special message in the live chat to cheer on the creator. It does not involve money, unlike Super Chat or Super Stickers. Hype is about boosting confidence and building a stronger connection between creators and their fans.
Who Can Use the Hype Feature?
The feature is currently available only in India.
- It is meant for early-stage creators who are not yet eligible for monetization under the YouTube Partner Program.
- To receive Hype, creators must livestream using the YouTube app on a mobile device.
- This feature is not yet available on desktop or for pre-recorded videos.
- Viewers can use Hype for free, without making any payment.
- This gives everyone a chance to support creators, even if they cannot donate money.
Why is YouTube Testing Hype in India?
India is one of the fastest-growing creator markets in the world. Thousands of people in India start YouTube channels every day, many from small towns and cities. These creators often need more than just money—they need motivation and recognition.
That’s why YouTube is testing the Hype feature in India first. It’s a way to help new creators feel appreciated, grow their confidence, and keep going.
YouTube wants to learn how this feature performs in a country where there’s high creator activity and strong audience engagement.
How Does the Hype Feature Work?
Here’s a step-by-step guide:
- A creator starts a live stream using the YouTube mobile app.
- Viewers watching the stream see a Hype button.
- When they tap the button, a supportive message is shown in the live chat.
- This helps the creator feel encouraged in real-time.
No payment is needed. Hype is completely free and focuses on building community.
Also Check : Youtubes New Monetisation Policy
Hype vs Super Chat:
Super Chat is a paid feature where viewers send money to creators during live streams. Hype is different. It is free, and made for creators who are not yet monetized.
Hype helps small creators grow by increasing engagement without financial transactions.
Final Thoughts:
The YouTube Hype feature in India is a great step to support creators who are just starting out. It helps build confidence, encourages interaction, and creates a positive space for creators and their fans. If you’re a new creator in India, this feature could help you grow your audience. And if you’re a viewer, using the Hype button is a simple way to support your favorite creators for free.
Tags : YouTube Hype feature,Hype feature India,YouTube support small creators,Free support YouTube live,YouTube feature for new creators,Hype button YouTube,YouTube live stream tools
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