Facebook and Instagram Marketing Strategies: Facebook is the most popular social media network worldwide (going by active monthly users). Instagram, which Facebook owns, is not far behind, coming in at number four. The two platforms are critical components of any good social media strategy.
Here are ten Facebook and Instagram marketing strategies that can help you grow your business, including tips on branding, how to tap into current trends, how to optimize your profiles, and more.
Optimize Your Profiles
The first step is optimizing your profiles on both platforms. On Facebook, add your location, hours of operation, business description, and other vital details. Also, encourage customers to leave reviews.
On Instagram, switch to a business profile, so you can add a contact button and analyze your performance. You should also fill out your bio and upload a high-quality logo.
Respond to Customer Messages
Customers can message you on Facebook Messenger and Instagram. Always check your inbox and respond to messages promptly. An unresponsive business can turn away potential customers, possibly sending them straight to your competitors’ doors.
Develop a Brand Color Scheme
A consistent color scheme will help you establish your brand identity. A notable example is Coca-Cola’s red, white, and black color scheme. You don’t need to see the wording on a bottle to know it’s a bottle of Coca-Cola.
Sprite and Pepsi are two other soft drink companies with memorable color schemes. Similarly, McDonald’s has its own color scheme. So does Starbucks.
Choose a color scheme that you can use across your Instagram and Facebook graphics and profile images.
Don’t Deviate From Your Tone of Voice
Similarly, adopt a tone of voice and follow it consistently. Depending on the nature of your business, it might be more professional, warmer, or more fun and conversational. The most important thing is to be consistent. Don’t be cold and abrupt in some posts while using slang abbreviations in others.
Engage With Followers
Always engage with your followers. If they leave comments, respond to them. You may even go to their Instagram pages and like their posts. Reposting content that your followers have posted (on your Instagram Stories, in particular) is a great way to drive engagement.
Jump on Trending Topics
An active listening strategy can help you identify trending topics to focus on when sharing a post on Facebook or Instagram. That can help increase the “viral” factor of your posts and help you get more shares.
A social listening strategy involves paying attention to the comments and posts of your followers and influential accounts in your niche. Follow big influencers in your niche, and you may notice that they often discuss similar topics simultaneously. You can also set up Google Alerts, monitor trending topics on Twitter, and subscribe to subreddits on Reddit.
Use Videos and Reels
Another way to get more shares is to use videos in your posts. On Instagram, you can now create Reels, which are video posts that show up in a separate section on your page. Reels also show up in a designated area in your followers’ feeds. Reels are great for showcasing new products, quick tips and hacks, Q&As, and creating personal connections with followers.
Upload Stories
Stories are posts that are active for only 24 hours, after which they automatically disappear. You can share Stories on both Instagram and Facebook. They appear at the top of users’ feeds, in a horizontal order, as opposed to regular posts, which show up in a vertical order.
Since Facebook and Instagram often bury posts deep in your followers’ feeds, Stories can help you get more exposure. They are also perfect for sharing content you don’t want to keep on your feed, such as time-limited posts. Furthermore, businesses can add links to their Instagram Stories, using them to drive traffic to blog posts, signup pages, or product pages.
Another idea is resharing your new Instagram posts to your Instagram Stories, thus getting more visibility, even if people didn’t see the Instagram post when you first shared it.
Recommended: How to Turn off Vanish Mode on Instagram?
Schedule Posts in Advance
Posting on Instagram and Facebook can be time-consuming. It’s better to use a scheduling tool like Hootsuite to schedule your posts in advance. That way, you can publish new posts on a predetermined schedule. Experiment with different posting times to see which ones bring you the best results.
However, you must still monitor your pages daily, so you can respond to comments in real time.
Install Facebook and Instagram Sharing Buttons
Finally, make sharing a post on Facebook and Instagram easy by installing social media share buttons on your blog or website. Social sharing buttons allow readers to share interesting content with their friends. It can help you drive more organic traffic to your website and get more followers and conversions.
Final Thoughts
When sharing a post on Facebook or Instagram, double-check your spelling and make sure all links work. Furthermore, ask users to comment, like, and share. Often, just asking will help increase engagement.
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