YouTube’s New Monetisation Policy 2025 What It Means for Creators

If you’re a YouTube creator or planning to start your own channel soon, there’s something important you should know. On July 15, 2025, YouTube rolled out a major update to its monetisation policy  and it’s already causing a lot of buzz in the creator community.

This new change focuses on the quality and originality of content, and it could seriously affect how some channels make money. Whether you’re posting tutorials, gaming videos, or even using AI tools to create content, understanding this update is key to keeping your channel eligible for earnings.

YouTube’s New Monetisation Policy

In this post, we’ll explain what the YouTube new monetisation policy 2025 actually means, who it impacts, and how you can continue to grow your channel the right way.

What Is the Youtube New Monetisation Policy?

On July 15, 2025, YouTube updated its rules on monetisation. The biggest change? YouTube is now focusing on what it calls “inauthentic content.”

This replaces the older term “repetitious content” and has a broader meaning. YouTube now looks more closely at videos that don’t offer much original value such as:

• AI-generated videos with no human voice or editing
• Slideshows with stock photos and robotic narration
• Copy-paste listicles that add no personal input
• Compilations of content made by others without permission or commentary

If your channel includes this type of content, your monetisation may be limited or removed.

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Why Did YouTube Make This Change?

YouTube says the goal of this policy is simple: protect the quality of content and reward real creators. Over the past year, the platform has seen a rise in videos made quickly using AI tools or copied material.

While these videos can go viral, they often don’t add any new value — and that hurts both viewers and advertisers. YouTube wants to make sure people get useful, honest, and creative videos when they search.

So, the new policy is meant to:

• Promote authenticity and creativity
• Help advertisers place ads on trustworthy videos
• Keep YouTube a fair space for original content creators

Who Will Be Affected by This Policy?

Not every channel will be impacted. But some creators will need to be more careful — especially those using AI tools or mass-producing similar videos.

You may be affected if you:

• Use synthetic voices or AI to create videos with no human input
• Upload many similar videos with little change
• Use stock footage or photos with no added commentary
• Reuse other creators’ clips without permission or transformation

On the other hand, if you add your own ideas, edits, voice, or story — you’re likely in the clear.

What’s Not Changing?

It’s important to know that YouTube’s basic monetisation eligibility is not changing. You still need:

• 1,000 subscribers and 4,000 valid watch hours in the last 12 months
  OR
• 1,000 subscribers and 10 million Shorts views in the last 90 days

Also, many content formats are still monetisable, such as:

• Reaction videos (if you add personal commentary)
• Tutorials and how-tos
• Gaming videos (with voiceovers and gameplay)
• News explainers or commentary

YouTube just wants you to add your unique voice, opinion, or editing touch.

How to Stay Safe and Monetise Your Channel:

Here are a few simple tips to make sure your content follows the YouTube new monetisation policy 2025:

1. Use Your Voice or Face
   Whether it’s a voiceover, vlog, or webcam commentary — show you’re a real person behind the content.
2. Add Value
   Even if you’re using AI tools or stock clips, always add something new — like your opinion, explanation, or edit.
3. Don’t Mass-Upload Similar Videos
   Avoid uploading lots of nearly identical videos. YouTube sees that as low-quality content.
4. Edit Smartly
   Add music, visuals, or text that fits your message. Show effort in your production.
5. Avoid Reusing Others’ Content
   Don’t take video clips, audio, or music from other channels unless you transform it significantly or get permission.

What Happens If You Break the Rules?

If YouTube finds that your content is inauthentic, it can:

• Turn off ads on your videos
• Remove you from the YouTube Partner Program
• Limit how your content appears in search and recommendations

You can appeal decisions, but the best way to avoid trouble is to follow the guidelines.

Final Thoughts:

The YouTube new monetisation policy 2025 is not meant to scare creators — it’s meant to protect them. If you’re someone who creates original, thoughtful videos, this change is actually good news. It means less spam, better competition, and more opportunities for your work to stand out.

But if you’ve been relying too much on shortcuts or AI tools to generate videos with little human input, it’s time to rethink your content strategy.

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